Qualitative Research
Qualitative Research
The qualitative research method investigates the 5W1H of marketing and decision-making: Why, When, What, Where, Who and How. Consequently, quantitative research requires fewer but more focused samples than qualitative research, which uses larger samples.
Our services regarding qualitative market research concentrate on the reasons and purposes that drive customers’ behavioural patterns towards specific brands or products. It also focuses on their opinions, desires, perspectives, choices, and most importantly, expectations.
A Wide Range of Qualitative Techniques Offered by IBI
- Participant Observation
- Direct Observation
- Unstructured Interviewing
- Case Studies
Want us to Call you?
Help us with your information below and a member of the IBI team would be happy to get in touch with you soon.
Join the Expanding Team of IBI!
In our pursuit for delivering high-quality services, integrated information and business solutions to our prestigious clients, we welcome all our candidates with the same enthusiasm. Our goal is to recruit talented and innovative team members who understand the importance of client relationships. We are always looking for people who are committed to continuous improvement and growth opportunities.