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Qualitative Research

Why Marketing Research is Important for New Product Development?

Qualitative Research

The qualitative research method investigates the 5W1H of marketing and decision-making: Why, When, What, Where, Who and How. Consequently, quantitative research requires fewer but more focused samples than qualitative research, which uses larger samples.

Our services regarding qualitative market research concentrate on the reasons and purposes that drive customers' behavioural patterns towards specific brands or products. It also focuses on their opinions, desires, perspectives, choices, and, most importantly, expectations.

A Wide Range of Qualitative Techniques Offered by IBI:

01.Participant Observation
02.Direct Observation
03.Unstructured Interviewing
04.Case Studies

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