The current Internet era has provided a new research tool to the world of market research. Desk research has recently grown in relevance and is now becoming more significant for the B2B industries. With its barging effect, desk research has paved the way for new offsprings of market research methods and applications. With the continuous evolution of the Internet era and the rapid increase in Internet penetration in all types of markets and industries, desk research is here to stay and grow for a longer duration. Whenever funds are limited, or information needs to be gathered quickly, desk research methodology is the substratum for market research.
The benefits of desk research are
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