By Kalpesh Adhvaryu | home | 0 comment | 31 July, 2015 | 9
Coca-Cola strived to launch a sweeter version of their beverage when Pepsi emerged as their competitor in 1980s. But the public response was so negative, as the hasty approach lacked a core market study. The company failed to sense the consumers' pulse, that they didn't want a Coke 2.0, but the classic beverage whose secretRead more