The internet era has provided a new research tool which is becoming increasingly important within B2B markets, opening up a channel of new offspring of research methods and applications. With the continuous evolvement of internet era and the rapid increase in internet penetration in all markets, desk research is here to stay and grow in the market research industry.
Desk research, lays the foundation for market research, where funds are severely limited and/or there is a quick need to gather data. The benefits of desk-research are:
- Desk research can easily provide you information to identify the most promising markets across the globe with all the relevant data available.
- It drastically reduces the time which you have to spend on the field to gather data.
- It saves time, effort and money spent on market research exercise as whole.