Arts; a four letter word which comprises every field of work possible in this world! Every human being is an artist who presents an artwork of his taste. For presenting his/hers artwork as no one else can present, is what he/she earns respect for. One such subset of arts is the field named Business, where person earns money for the art he presents. It is said that respect is seen in the form of money when it comes to Business, therefore the more money you earn, the more respect you earn. The more money you earn, the more valuable your art, is! Emotions are given least values when it comes to talking Business and fields like Mathematics, Logics, come into account rather than Ethics, virtues and Principles.
At IBI there are n types of artworks, through which its clients are entertained, for which n types of artists work day and night. They are, as follows:
- Survey Programming
- Data Processing
- Desk Research
- Online Panel Services
- Qualitative Research
- Quantitative Research
They work for a piece of artwork which the client wants to present in front of the world. The fun that every artist enjoys is: he is the first person to admire the artwork’s beauty and only then the world is allowed to praise the same. As an artist’s hands are the hands involved in making those artworks, he enjoys the above mentioned benefit.
One such piece of artwork tells the world that the sole aim of any artwork is to arouse one of the eight emotions that human being can feel. Be it Love, Humour, Disgust, Anger, Sympathy, Heroic, Horrifying or Amazing. Taking the crowd that is witnessing the artwork, into a realm of Bliss; so as to lift and transport the spectators unto the expression of ultimate reality and transcendent values. When with work, each and every of the above mentioned emotions are experienced & allowed to dwell inside one, that is when a flower gets its colour or a fruit gets its taste for which it is renowned all across the world. This applies for Business too because Business is nothing but a subset of the four letter word from which we started the discussion i.e. ARTS!