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We helped many companies delineate new growth opportunities for their association. We can help you uncover “sweet spots” for innovation too, by discovering both the precise and embryonic needs of your current and potential customers. IBI is well backed up and supported by 2 of her sister organizations: IBI global research solutions Das Lingua Franca.Read more

What is Survey Programming? When we talk about market research, we need to run many things and survey is one of them that really provides comprehensive and real data that we can help to process analytics. Survey programming can be run in many ways but there are few common things that can be derived from anyRead more

Coca-Cola strived to launch a sweeter version of their beverage when Pepsi emerged as their competitor in 1980s. But the public response was so negative, as the hasty approach lacked a core market study. The company failed to sense the consumers' pulse, that they didn't want a Coke 2.0, but the classic beverage whose secretRead more

Onam, the harvest festival celebrated in Kerala state of India. It is known for its team work celebrations. This is due to the myth of the legendary King Mahabali. It is usually celebrated in August and September. Ranging from four days to ten days, it’s a celebration with worship, music, dance, sports, sailing and goodRead more