The qualitative method investigates the why and how of decision making, not just what, where and when. Hence, smaller but focused samples are more often needed, as compared to the larger samples of quantitative research.
There are a wide variety of methods that we provide in qualitative measurement:
- Participant Observation
- Direct Observation
- Unstructured Interviewing
- Case Studies
Once we hear from you we will provide you with more required information.