Coca-Cola strived to launch a sweeter version of their beverage when Pepsi emerged as their competitor in 1980s. But the public response was so negative, as the hasty approach lacked a core market study. The company failed to sense the consumers’ pulse, that they didn’t want a Coke 2.0, but the classic beverage whose secretRead more
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Onam, the harvest festival celebrated in Kerala state of India. It is known for its team work celebrations. This is due to the myth of the legendary King Mahabali. It is usually celebrated in August and September. Ranging from four days to ten days, it’s a celebration with worship, music, dance, sports, sailing and goodRead more
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